The marketing communications website for WVU's online master's degree program was meticulously crafted from the ground up with a mobile-first design approach. My goal was to create a visually engaging and user-friendly platform that not only attracts incoming candidates for our diverse range of degrees and certificates but also serves as a valuable tool for current students seeking information and resources. Through thoughtful design choices and seamless navigation, we aimed to enhance the overall experience for both prospective and current students, ensuring easy access to program details, resources, and support.